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INTRO


[LET's JUMP] Imagine - Investigate - Interact – Engage

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INTRO


[LET's JUMP] Imagine - Investigate - Interact – Engage

[WEAVING THE THREADS TOGETHER]

A gap = an opening, a break between objects or points, people or things, ideas or solutions. An interruption of continuity or imbalance. In this pure thought and definition the essence of JUMP the GAP was born. With JUMP the GAP Janne Baetsen stands for an outspoken and innovative way of thinking about cultural marketing, co-creation and business development. Janne: "My aim is to see the gap and create connecting solutions that build enduring visions, brands, collaborations and projects.
The result: you jump towards a future that is you." 

who are you and what steps do you need to take to move from your current state to your desired, future state?
— Janne Baetsen

Images: #SaatchiSelfie ^Sarah Carpenter v Finnian Croy

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Communication


CREATIVITY IS SEEING WHAT EVERYONE ELSE HAS SEEN,[AND THINKING WHAT NO ONE ELSE HAS THOUGHT]- Einstein -

Communication


CREATIVITY IS SEEING WHAT EVERYONE ELSE HAS SEEN,[AND THINKING WHAT NO ONE ELSE HAS THOUGHT]- Einstein -

[JUMPS]

HUMAN INNOVATION + CULTURAL IDENTITY MARKETING + COMMUNITY LANGUAGE DEVELOPMENT  
Janne Baetsen stands for new ways of thinking and a human innovation perspective for solving cultural marketing, business & social [design] issues. She is renowned for introducing a refreshing approach towards branding, design & technology, placing people at the centre and adopting an inclusive language solving attitude. Challenging conventions about the way we think, behave and communicate to develop identity, tone of voice and an engaging dialogue.   

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CREATIVITY


WE ARE THE GENERATION OF THE CREATIVE IDEAS. [THE GENERATION THAT IS DEFINED BY THE FUTURE, NOT ONLY BY THE PAST] 
- Daan Roosegaarde -

CREATIVITY


WE ARE THE GENERATION OF THE CREATIVE IDEAS. [THE GENERATION THAT IS DEFINED BY THE FUTURE, NOT ONLY BY THE PAST] 
- Daan Roosegaarde -

[HOW TO JUMP]

KNOW YOUR PAST & FUTURE
I underline the importance of understanding who you are within today's world as well as the possibilities of your future you and your unique role in society. I analyse the core characteristics of your business, project, idea, brand and environment (#1. What is), and help you to discover your goals, tone of voice and place (#2. What should be) and create the dialogue you need to reach your targets and dreams (#3. What will be).
Hereby focussing on three important elements: identity, tone of voice and dialogue. 
 

ARE YOU SEEKING FOR THE RIGHT SOLUTION?
I  embrace divergent thinking as the creative way forward, whereas the well-known critical thinking method is primarily concerned with seeking errors and finding the 'right answer'. My mind generates ideas by exploring many possible, and alternative solutions and it loves to challenge current systems, narratives, structures and definitions.  
 

DARE TO SLOW UP!
I also value the vision of what I would like to call 'Slowing up'. In a world where technology and media are rushing everyone, slowing our steps, choices, mind, and creative ideas can be THE way forward. Just think about it: the fastest decisions are not always the best decisions. Take the time to respond, rather than just react to new developments. We are human beings, not robots. Our productivity doesn’t just depend on rapidly following trends. It also depends on our intuition and creativity, and these things need time and space to flourish.

I challenge you to slow up and make the right steps towards a unique future that suits you.
— Janne Baetsen

Work


RACHID NAAS, FASHION COUNCIL NL:"JANNE BAETSEN HAS PROVEN TO BE A NATURAL CONNECTOR AND INNOVATIVE IDENTITY DEVELOPER. HER UNDERSTANDING OF THE CREATIVE WORLD, AS WELL AS THE COMMERCIAL SIDE, MAKES HER VALUABLE FOR THE SYSTEM THAT FASHION [HOUSE] MAASTRICHT CREATES." 
***
HARRIE BEAUMONT, CHAIRMAN MAASTRICHT CULINAIR & INITIATOR MAASTRICHT AAN TAFEL: "JANNE BAETSEN PLAYED A SIGNIFICANT ROLE IN THE DEVELOPMENT OF THE CONCEPT OF MAASTRICHT AAN TAFEL AND DID AN OUTSTANDING JOB IN THE FIELD OF MARKETING COMMUNICATION. WITHOUT HER MAASTRICHT AAN TAFEL WOULD NOT HAVE BEEN WHAT IT IS TODAY: A SUCCESSFUL RESTAURANT WEEK, ADDING TO THE GASTRONOMIC IMAGE OF MAASTRICHT. " 
***

LA BERGÈRE GROUP: "JANNE BAETSEN IS AN OUTSPOKEN AND INNOVATIVE ONLINE AND OFFLINE CONNECTOR. TOGETHER WITH HER, WE HAVE BEEN ABLE TO THINK OUTSIDE-THE-BOX MANY TIMES AND PUT THE SPOTLIGHT ON MAASTRICHT AND OUR HOTELS IN AN UNCOMMON AND EXTRAORDINARY WAY. A SUCCESSFUL COLLABORATION AS IT LED TO MANY PUBLICATIONS IN NATIONAL AND INTERNATIONAL MEDIA. IT'S JUST INSPIRING AND SUPER FUN TO WORK WITH HER!"
***

Work


RACHID NAAS, FASHION COUNCIL NL:"JANNE BAETSEN HAS PROVEN TO BE A NATURAL CONNECTOR AND INNOVATIVE IDENTITY DEVELOPER. HER UNDERSTANDING OF THE CREATIVE WORLD, AS WELL AS THE COMMERCIAL SIDE, MAKES HER VALUABLE FOR THE SYSTEM THAT FASHION [HOUSE] MAASTRICHT CREATES." 
***
HARRIE BEAUMONT, CHAIRMAN MAASTRICHT CULINAIR & INITIATOR MAASTRICHT AAN TAFEL: "JANNE BAETSEN PLAYED A SIGNIFICANT ROLE IN THE DEVELOPMENT OF THE CONCEPT OF MAASTRICHT AAN TAFEL AND DID AN OUTSTANDING JOB IN THE FIELD OF MARKETING COMMUNICATION. WITHOUT HER MAASTRICHT AAN TAFEL WOULD NOT HAVE BEEN WHAT IT IS TODAY: A SUCCESSFUL RESTAURANT WEEK, ADDING TO THE GASTRONOMIC IMAGE OF MAASTRICHT. " 
***

LA BERGÈRE GROUP: "JANNE BAETSEN IS AN OUTSPOKEN AND INNOVATIVE ONLINE AND OFFLINE CONNECTOR. TOGETHER WITH HER, WE HAVE BEEN ABLE TO THINK OUTSIDE-THE-BOX MANY TIMES AND PUT THE SPOTLIGHT ON MAASTRICHT AND OUR HOTELS IN AN UNCOMMON AND EXTRAORDINARY WAY. A SUCCESSFUL COLLABORATION AS IT LED TO MANY PUBLICATIONS IN NATIONAL AND INTERNATIONAL MEDIA. IT'S JUST INSPIRING AND SUPER FUN TO WORK WITH HER!"
***

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PRESS


[THE TRADITIONAL PRESS RELEASE IS NO MORE]DON'T MAKE IT ALL ABOUT YOU. 
COMMUNICATION DOESN't AUTOMATICALLY create CONNECTION.
 

PRESS


[THE TRADITIONAL PRESS RELEASE IS NO MORE]DON'T MAKE IT ALL ABOUT YOU. 
COMMUNICATION DOESN't AUTOMATICALLY create CONNECTION.
 

[CONNECT & COLLABORATE]

In a world where emails, tweets, blogs, videos, and Facebook posts reach the masses, I prefer a more unique, creative, precisely targeted and personalised approach to connecting. I strongly believe we need to stand out from the crowd and not just push send or 'like', but aim to surprise and engage. We should not make the mistake to assume communication creates connection. 
And in the spirit of GREAT MINDS THINK ALIKE I love to improve the power of the message by connecting with other creative and innovative companies and people."

I applaud the growing awareness and commitment towards collaboration. I see it as our natural human instinct to work as a group.
— Janne Baetsen

Contact


[WANNA JUMP]

Contact

Contact


[WANNA JUMP]

Contact